Key aspects to improve your web design in Sydney

The internet is a virtual playground where the entire world can interact, encompassing the physical barriers of the real world. Visiting every page or website in the World Wide Web would take one 99 years to accomplish with Google alone having over 3 billion pages.

Imagine having hundreds of other Sydney web design companies competing for views on your page, how will you attract visitors?

To attract viewers to your website you must make sure that there is balance in the design of your website. But how would you be able to achieve that?

Asprout Digital Marketing will teach you some key concepts to remember in plotting a better web design in Sydney. An important task to remember is to prepare a proper color scheme. Strive for three main colors to use for your website including variations and tints of these shades. If you use more than three colors there is a possibility that your site will appear uncoordinated. You will end up risking colors that do not match and, your web design becomes an eyesore. That is not something anyone would want, would you?

Another thing to remember is your navigation. Your site’s color scheme may be coordinated and pleasing on the eyes but, what use would it be if your visitors cannot navigate through your page? Without proper access, people would not stay longer on your page and, so, you must make your web design easy to navigate.

An Australian website was fine AUD$20,000 due to an accessibility issue. Their website lacked accessibility for those with disabilities and sight impairments. Accessibility on websites is a key issue that is often overlooked. The likes of us involved in Sydney web designs could take away lessons from this issue. Accessibility is something that is often overlooked but, to drive more visitors to your site navigation should be made the most convenient possible.

A vital factor in a website’s success involves Search Engine Optimisation (SEO). This tool improves your site’s visibility and with proper use, can propel your website to relevant searches which can increase the number of people who will view your page. There are rules in the use of SEO which are:

1) Have a good title tag, e.g. for Asprout Digital Marketing being a web design company based in Sydney, Australia our title tag is ‘Sydney Web Design Companies’. Use the main keywords in the title tag and it will guarantee positive outcomes.

2) Ensure keyword density and make sure the keywords appear in the articles within your websites. Do not overuse the keywords as the percentage of times they appear now has less impact but, your keywords should still be 5% of your articles.

3) Utilize linkbacks and request various websites to link to you starting from the moment your website is activated. Large portions of listings from search engines like Google and Bing are based on the number of websites linking to you including popularity and the theme to the content of your website.

4) Patience is key! No one can achieve a good placement in Google overnight. It might take a year or so for a popular phrase but, by staying true to these basic principles and ensuring the quality of your web design you should soon be able to claim your stake in the World Wide Web.

Asprout is your go-to if you are looking to improve your web design in Sydney. Remember to keep your website pleasing to the eye, search engine optimised, and easy navigation.