It is safe to say that email marketing is the key to customer retention since, in today’s digital age, no other form of marketing strategy can trigger buyer loyalty like how email marketing does it.

Email marketing campaigns truly have an impact even though some of it may still feel a bit spammy as we are inundated with these email campaigns. However, with a well-crafted message and lead nurturing this can truly have such an impact on your customers.

A personal connection with your customers is important as they help you promote your company and increase your revenue and email marketing is a helpful strategy for this. Plenty of things can be accomplished through sending emails like selling products, sharing interesting news, improving your customer retention, or telling a story.

Email marketing is still very much widely used and if you thought this was dead, then you are sadly mistaken. This has proven to be more effective than even and you may question, how can this help customer retention?

The answer is, through establishing a connection with your company’s customers regularly and on a more personal level.

A 2015 study by the Direct Marketing Association (DMA) showed that emails have an average of $38 return on investment (ROI) for every dollar that is spent. When people are ready and have decided to purchase something, they look for emails from their favorite brands.

Keeping regular contact with customers is essential in customer retention as it Is not enough to sit back and wait if they will purchase or come back for you. Instead of sitting back, keep your company on their minds through email marketing since this is one of the easiest ways to accomplish this.

Boost your customer retention through email marketing by:

• Offering discounts
• Sending customers updates and important information about your brand
• Asking for product and service feedback

Customers are always looking forward to discounts as this is one of the best ways to reward loyalty. Your active customers will want to actively opt-in if they want to keep receiving emails from your company. There is no better way to keep loyal customers than rewarding them with a unique discount code only available to email subscribers.

Keeping customers updated with what’s going on with your brand and whether you have any new releases can be effectively done through email marketing. Information on changes in your delivery processes, upcoming events, and new products could be included in the email you will be sending. Regular emails that keep them up–to–date with your brand encourage them to make more purchases.

Customer can also send their feedback when you ask for them through your email system which is an important part of keeping loyal customers as it makes them feel that their opinions and suggestions are being taken seriously and that they matter.

Email marketing also provides your customers with a more personalized connection and they feel more connected and appreciated.

Email marketing can truly help your business thrive and gain customer retention when executed right. The key is to keep in mind your audience, rather than solely thinking about your company. Do not send an unnecessary and off-topic email and think about what emails would they enjoy and find useful? More customers will leave rather than stick around if you cannot do email marketing correctly.