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QR Code Marketing

What’s a QR Code?

QR codes or Quick Response codes are two dimensional codes that a user scans with their smartphone. This QR code then takes them to a landing page, web site, You Tube video, vcard, SMS, event, or show a plain text message. There are so many other destinations that the QR code can take a user.

How does a QR Code work?

Businesses can create a QR code that takes a customer to a coupon. The customer then takes the QR code to redeem a discount or prize from the business. A business may show a QR code at the shop window to entice a prospect with a discount or use the code to download an app for the business.

Essentially a QR code is the equivalent of a web link and is used in print advertising, direct mail as well as on desktop monitors and laptops. Users find it easier to scan and save a QR code rather than remember a long web address, business card or phone number.

Asprout can create QR code campaigns that will increase customer engagement as well as increased profits for your business.

Practical Uses of QR Codes

Where

QR Codes could be used:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant menus
  • Event ticket stubs
  • Point-of-sale receipts

What

QR Codes could link to:

  • Installation instructions
  • Sources for replacement parts and service
  • Directions to your business
  • The process for hiring your professional services
  • Valuable coupons and special offers
  • Recommendations for complementary products and services
  • Free mp3 downloads
  • Customer feedback forms

How you can you maximize your effectiveness with QR codes:

  • Provide explanations about their use and benefits
  • Encourage actions that support your marketing plan
  • Assuage the fears of the technically challenged
  • Give reasons to come back
  • Experiment with the size, location, and color of your QR codes
  • Study your analytics
  • Make the process fun, such as a QR code scavenger hunt
  • Experiment

Contact us today to see how your business can benefit from QR codes.

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